COMMUNICATION TECHNOLOGIES

In the ancient days the communication used were just verbal and written. But with the innovation and invention of newer technologies today one has many options or ways to communicate. Informal communication between two or more people is very simple and much thought is not applied to choose the appropriate technology. The different communication technologies available for organizations are fax, e-mail, voice mail, web conferencing, video conferencing, external websites, web logs intranets and intercom. While an organization is selecting the channel for communication it has to consider the reason of communication that is the objective of communication, the audience(constituents) to whom it wants to communicate, the effects a channel will have(constituents response), many such issues should be addressed even before making the rite choice of technology to be used in an organization.

Technology has played a vital role in the growth of business and globalization mainly. With the help of technology it is easy to connect with different nations, ease in decision making, faster correspondence, effective communication, and also helps in maintaining good relationship with constituents. For the organizations to make decision about the right and effective communication technology is a tough task because they have to communicate to a huge mass of people and every time their objective is to have an effective and efficient communication with their constituents. The explosion of new technologies in communication field has made the need for a common platform to share the ideas, Up-date knowledge and look for new partners to work with, in frontier areas of Communication.

Dell have a wonderful pattern to place order for the computers, the customer need not go to any outlet but instead use the technology and place an order through internet. This makes it very convenient for the customer as well as the company. Both benefit by this method of using technology. Hence, technology simplifies work and makes things easier. This has reduced the query clarification time of the customers. Wherein they can interact with the people directly via internet and there is always special care taken since it includes direct sales and customer satisfaction plays an important factor in inducing sales of dell.

REFERNCES
http://en.wikipedia.org/wiki/Internet#Collaboration
www.google.com
www.dell.com

COMMUNICATION THEORY

There is so much hype and hoopla in the academic world of communication as to what actually constitutes communication. Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding.by communication one can understand and deliver the required goods and services effectively and effeciently.
One might say that communication includes transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.

A simple communication model with a sender transferring a message containing information to a receiver. This is the simple mode of communication which a single level organisation will follow. Other commentators suggest that a regular process of communication and updating the technologies used for communication will make the communication easy and efficient.
Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a conceptualization of communication across disciplines and cannot expect every theory to be perfectly accurate.

Inspection of a particular theory will help us provide a framework of that particular theory and how it can be applied into practical organization.Theories can also be studied and organized according to the ontological, epistemological, and axiological framework imposed by the theorist.
Ontology: essentially poses the question of what, exactly, it is the theoristic way of examining various ideas and stuffs in an organization. One must consider the very nature of reality. The answer usually falls in one of three realms depending on whether the theorist sees the phenomena through the eyes of a realist, nominalist, or social constructionist. Realist perspective views the world objectively, believing that there is a world outside of our own experience and cognitions. Nominalists see the world subjectively, claiming that everything outside of one’s cognitions is simply names and labels. Social constructionists straddle the fence between objective and subjective reality, claiming that reality is what we create together.
Epistemology: is an examination of how the theorist studies the chosen phenomena. In studying epistemology, objective knowledge is said to be the result of a systematic look at the causal relationships of phenomena. This knowledge is usually attained through use of the scientific method. Scholars often think that empirical evidence collected in an objective manner is most likely to reflect truth in the findings.
Axiology: is concerned with what values drive a theorist to develop a theory. Theorists must be mindful of potential biases so that they will not influence or skew their findings.

REFERENCES
http://en.wikipedia.org/wiki/Communication_theory
http://www.mhhe.com/mayfieldpub/westturner/student_resources/theories.htm
www.google.com

COMMUNICATING STRATEGICALLY

Communication is a process which has come in existence from the time of human existence in the world. The medium of communication has changed but the basic process remains the same. In organizations the communication process should be carried on in a sequence, it is very different from the usual informal communication which does not involve much of thought and planning. A standard way is where the corporate communicates its message through the most appropriate medium to its constituencies and there after they respond to it. Any communication is of no use until it receives a feedback from the constituencies. Corporations set an effective organization strategy which involves him determining of objectives of communication, then deciding upon the resources available and diagnosing the organization’s reputation. The focus of corporate communication is primarily towards employees, customers, shareholders and communities and also secondary at media, suppliers, government and creditors. At the time of communication the corporate first has to set certain objectives and the message too should be well formulated and the best medium to deliver this message should be chose. The two very old forms of communication were through writing and speaking. But today there are many forms of communication such as fax, e-mail, voice mail, web conference, video conference, intranets and web logs. Once the message has been sent to the constituents the last step for the corporate is to analyze if the message has been reached and conveyed the same message it wanted to. They should see if the responses match to the expected response and if not then the appropriate steps should be taken.

There are 3 steps involved in the ways in which one can determine the communication strategically:
1. To determine the corporate objectives or goals. This helps in setting the targets for the company.
2. To determine the message which the communication strategy must deliver .
Determine the constituencies. Decide the people to whom it must be communicated.
3. The constituencies’ response to the decisions taken by the public.

The example I would like to give is, when the company decides to change its working hours from 10:00 am to 4:00 pm rather than having classes from 9 :00 am to 2:00 pm. The organization has to be first sure of why it is trying to communicate something.
The next stage is to identify the resources available to communicate. The resources such as money, time and human resources should be taken into consideration.
The next stage is to identify the constituency to whom to communicate like employees, customers etc
Then in the end get the response or feedback from the targeted customer or constituncies.
http://en.wikipedia.org/wiki/Image:Encoding_communication.jpg#file

REFERENCES
http://www.xebecindia.com/

http://www.google.com/

http://www.wikipwdia.com/

THE CHANGING ENVIRONMENT FOR BUSINESS

The business environment never remains the same it is very dynamic, it constantly keeps changing. With the change in technology, change in human needs and wants, taste and preferences it is very obvious the business also takes a new shape to be competitive. The environment in which businesses are operating now is no where close to how the environment was few decades ago when my grand parents or parents worked. Companies who operate in the present business environment which is full of competition need to be very flexible and need to be quick in assessing any new trends taking place any where in the globe. The companies should not forget their basis of formation while adapting to changes, their focus should remain the same but the way of doing things can change accordingly to the changing trends. Communication plays a vital role in defining a corporate mission, vision and goal communicating them to its internal and external constituencies. Only if the employees are well aware about what the company is striving for they can contribute towards it and do their part of the work. Even the best idea or plan in the world is useless and not worthy until it is not communicated properly and interpreted in the right sense.

An automobile company where I had a small experience doing my internship was dealing with the well know version of the car which was doing good across the globe but the growth was very slow and the consumers in India were not showing great interest in the products but they were more interested in certain features of the car than the car as a whole. The growing IT sector and professionals in the country made the company think and they came up a great innovative strategy of communicating the car to the people. The company there after was doing a great job by communicating about this product first to all its employees and advisors who worked as part time and were great source for business. Good promotions took place which communicated to the public, later every customer to whom they approached was first told about this product and it is still doing really well. The main reason for its success was its communication to all the members of constituencies. And the employees themselves being a part of the constituency.

REFERENCES

http://en.wikipedia.org/wiki/New_business_development

http://en.wikipedia.org/wiki/Business_environment

http://education.zdnet.com/?p=722