The business environment never remains the same it is very dynamic, it constantly keeps changing. With the change in technology, change in human needs and wants, taste and preferences it is very obvious the business also takes a new shape to be competitive. The environment in which businesses are operating now is no where close to how the environment was few decades ago when my grand parents or parents worked. Companies who operate in the present business environment which is full of competition need to be very flexible and need to be quick in assessing any new trends taking place any where in the globe. The companies should not forget their basis of formation while adapting to changes, their focus should remain the same but the way of doing things can change accordingly to the changing trends. Communication plays a vital role in defining a corporate mission, vision and goal communicating them to its internal and external constituencies. Only if the employees are well aware about what the company is striving for they can contribute towards it and do their part of the work. Even the best idea or plan in the world is useless and not worthy until it is not communicated properly and interpreted in the right sense.
An automobile company where I had a small experience doing my internship was dealing with the well know version of the car which was doing good across the globe but the growth was very slow and the consumers in India were not showing great interest in the products but they were more interested in certain features of the car than the car as a whole. The growing IT sector and professionals in the country made the company think and they came up a great innovative strategy of communicating the car to the people. The company there after was doing a great job by communicating about this product first to all its employees and advisors who worked as part time and were great source for business. Good promotions took place which communicated to the public, later every customer to whom they approached was first told about this product and it is still doing really well. The main reason for its success was its communication to all the members of constituencies. And the employees themselves being a part of the constituency.
REFERENCES
http://en.wikipedia.org/wiki/New_business_development
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