There is so much hype and hoopla in the academic world of communication as to what actually constitutes communication. Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding.by communication one can understand and deliver the required goods and services effectively and effeciently.
One might say that communication includes transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.
A simple communication model with a sender transferring a message containing information to a receiver. This is the simple mode of communication which a single level organisation will follow. Other commentators suggest that a regular process of communication and updating the technologies used for communication will make the communication easy and efficient.
Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a conceptualization of communication across disciplines and cannot expect every theory to be perfectly accurate.
Inspection of a particular theory will help us provide a framework of that particular theory and how it can be applied into practical organization.Theories can also be studied and organized according to the ontological, epistemological, and axiological framework imposed by the theorist.
Ontology: essentially poses the question of what, exactly, it is the theoristic way of examining various ideas and stuffs in an organization. One must consider the very nature of reality. The answer usually falls in one of three realms depending on whether the theorist sees the phenomena through the eyes of a realist, nominalist, or social constructionist. Realist perspective views the world objectively, believing that there is a world outside of our own experience and cognitions. Nominalists see the world subjectively, claiming that everything outside of one’s cognitions is simply names and labels. Social constructionists straddle the fence between objective and subjective reality, claiming that reality is what we create together.
Epistemology: is an examination of how the theorist studies the chosen phenomena. In studying epistemology, objective knowledge is said to be the result of a systematic look at the causal relationships of phenomena. This knowledge is usually attained through use of the scientific method. Scholars often think that empirical evidence collected in an objective manner is most likely to reflect truth in the findings.
Axiology: is concerned with what values drive a theorist to develop a theory. Theorists must be mindful of potential biases so that they will not influence or skew their findings.
REFERENCES
http://en.wikipedia.org/wiki/Communication_theory
http://www.mhhe.com/mayfieldpub/westturner/student_resources/theories.htm
www.google.com
One might say that communication includes transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.
A simple communication model with a sender transferring a message containing information to a receiver. This is the simple mode of communication which a single level organisation will follow. Other commentators suggest that a regular process of communication and updating the technologies used for communication will make the communication easy and efficient.
Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet expect a conceptualization of communication across disciplines and cannot expect every theory to be perfectly accurate.
Inspection of a particular theory will help us provide a framework of that particular theory and how it can be applied into practical organization.Theories can also be studied and organized according to the ontological, epistemological, and axiological framework imposed by the theorist.
Ontology: essentially poses the question of what, exactly, it is the theoristic way of examining various ideas and stuffs in an organization. One must consider the very nature of reality. The answer usually falls in one of three realms depending on whether the theorist sees the phenomena through the eyes of a realist, nominalist, or social constructionist. Realist perspective views the world objectively, believing that there is a world outside of our own experience and cognitions. Nominalists see the world subjectively, claiming that everything outside of one’s cognitions is simply names and labels. Social constructionists straddle the fence between objective and subjective reality, claiming that reality is what we create together.
Epistemology: is an examination of how the theorist studies the chosen phenomena. In studying epistemology, objective knowledge is said to be the result of a systematic look at the causal relationships of phenomena. This knowledge is usually attained through use of the scientific method. Scholars often think that empirical evidence collected in an objective manner is most likely to reflect truth in the findings.
Axiology: is concerned with what values drive a theorist to develop a theory. Theorists must be mindful of potential biases so that they will not influence or skew their findings.
REFERENCES
http://en.wikipedia.org/wiki/Communication_theory
http://www.mhhe.com/mayfieldpub/westturner/student_resources/theories.htm
www.google.com
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