The communication within the organization among the executives, managers and employees is called as internal communication of an organization. Today internal communication is more than the memos, publications and broadcasts that comprise of information and it is also about building a corporate culture. Internal communications includes all communication within an organization.
Internal communications may be oral or written, face to face or virtual, one-on-one or in a small group. Effective internal communication - which can be said to be "downward, upward, and horizontal" - is a vital means of addressing organizational problems and concerns. Good internal communication helps to establish formal roles and responsibilities for employees. Employee communication is referred as a business function that drives performance and contributes to a company’s financial success. Managers are increasingly recognizing that if they provide information to employees and also listen to them those employees tend to be more excited of their work, always be connected towards corporate vision and be able to work hard for the organizational goals.
Internal communications may be oral or written, face to face or virtual, one-on-one or in a small group. Effective internal communication - which can be said to be "downward, upward, and horizontal" - is a vital means of addressing organizational problems and concerns. Good internal communication helps to establish formal roles and responsibilities for employees. Employee communication is referred as a business function that drives performance and contributes to a company’s financial success. Managers are increasingly recognizing that if they provide information to employees and also listen to them those employees tend to be more excited of their work, always be connected towards corporate vision and be able to work hard for the organizational goals.
The internal communication effort can be organized by setting goals for effective internal communications and it should support the overall mission of the firm. The communication design should encourage more communication among employees it should not just be with the superiors; it should be a mode of communication within the organization. The sense of responsibility and belongingness should be built among the employees which will boost their morale towards better performance. Also measures should be taken to make time for some face-to-face meetings and one to one interactive sessions for the better understanding of the employee’s needs and wants. Certain organizations and cultures prefer face-to-face above the use of technologies of mailing.
The organizations should adapt various means through which they can communicate with employees and these means should be effective in passing on the information. Companies communicate online with their employees, create employee oriented publications, communicate visually, and at times consider the grapevine system. Today the employees need high tech and sophisticated communications, but they also want personal contact with their managers.
The internal communications department should be responsible for developing and maintaining a number of channels that allow effective communication to take place. These channels include: intranet websites, a regular town hall( and informal session where employees can listen to and talk to the organizational representatives such as a Managing Director or a Director), conference calls, video conferencing, internal newsletters, emails, message boards, print materials and virtual meetings which can be browsed and facilitated online.
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