CORPORATE ADVERTISING

Corporate advertisement is the paid use of media which is concentrated towards benefiting the image of the corporation as a whole rather than exhibiting just its products and services. Corporate advertisements aim at reinforcing its identity and enhancing their reputation. These advertisements are targeted to attract investors, to influence opinions, increase sales and to recruit and retain employees. Corporate advertisements are also used to show the social work carried on by the organization. Corporate advertisements are found in business journals, magazines and business section of news papers. These advertisements are the responsibility of the CEO of the companies. Advertising that is more public relations than sales promotion. Its objective is to build a firm's corporate image, reputation, and name-awareness among the general public or within an industry. See also institutional advertising. Corporate advertising is in the Advertising, Marketing, & Sales and Business Communications & Presentations subjects. Corporate advertising appears in the definitions of the following terms: corporate image and institutional advertising . these are the few images of corporate advertising.

http://modernmediapartners.com/content/wp-content/uploads/2007/09/cmp-corporate-ad.jpg

http://thecopykat.files.wordpress.com/2007/10/36.jpg

Product advertisement is the paid form of presentation which seeks benefit at a particular product or service offered by the company. These advertisements concentrate on exhibiting the attributes of a particular product to increase its demand and sales. They are targeted to the customers to increase their market share in that particular market. One can never imagine world without advertisements today. Open the paper, magazine you will find advertisements, turn on the TV you will find them, walk across the streets you will find them. All these are the product advertisements. The responsibility of creating product advertisements is on the marketing department. these are the few product advertisements.

http://www.photoshopsupport.com/photoshop-blog/07/12/photoshop-blog/martin-waugh-smirnoff-big-1.jpg

http://pzrservices.typepad.com/advertisingisgoodforyou/images/2007/09/22/crayons_juice.jpg

The difference in these advertisements is not known by every individual. The corporate advertisements are always general speaking out their vision or showing their social work and creating good reputation in the minds of potential investors. We learnt the difference in depth by the help of an assignment which was to differentiate between the two and identify the constituents who were targeted.


REFERENCES:
http://www.businessdictionary.com/definition/corporate-advertising.html
http://www.allbusiness.com/glossaries/corporate-advertising/4965093-1.html
http://www.answers.com/corporate+advertising?cat=biz-fin