A crisis is a sudden emergence of a uncontrollable situation which cannot be resolved easily and if left unchecked might be the end of the organization. It can include concrete destruction, such as the loss of lives or assets or intangible destruction, such as the loss of an organization’s credibility or other reputation damage. To handle such a scenario every organization must have a plan of action if confronted by a crisis. It is very important to know how to manage a crisis very artistically and tactfully if not might result in further damage or even the death of the organization. When a crisis occurs the company is initially dumbfound, they find themselves in a alienated situation with lack of information and are forced to intense scrutiny by the media and other constituents.
It is very important to realize that a crisis may occur to any organization irrespective of how big and reputed they are and it should be ready to face a crisis. Organizations should assess the risk it might cause to each constituency and accordingly make a contingent plan for each constituent separately as a overall plan might fail to satisfy all constituents. They must be more focused on solving the crisis rather than talking to the media giving excuses and explanation. The selection of channel is very important and should be analyzed carefully, and the corporate communication approach should be centralized to maintain consistency.
There next few lines tell us an ideal course of action during a crisis and how to tackle it effectively and minimize damage. Most importantly first get control of the situation and stop the crisis, gather as much information as possible so that you are prepared to face your constituents and set up a centralized crisis management centre. Communicate early and often to prevent suspicion and understand the media’s mission and focus in a crisis. Communicate directly with affected constituents, remember that business must continue, make plans to avoid another crisis immediately.
It is very important to realize that a crisis may occur to any organization irrespective of how big and reputed they are and it should be ready to face a crisis. Organizations should assess the risk it might cause to each constituency and accordingly make a contingent plan for each constituent separately as a overall plan might fail to satisfy all constituents. They must be more focused on solving the crisis rather than talking to the media giving excuses and explanation. The selection of channel is very important and should be analyzed carefully, and the corporate communication approach should be centralized to maintain consistency.
There next few lines tell us an ideal course of action during a crisis and how to tackle it effectively and minimize damage. Most importantly first get control of the situation and stop the crisis, gather as much information as possible so that you are prepared to face your constituents and set up a centralized crisis management centre. Communicate early and often to prevent suspicion and understand the media’s mission and focus in a crisis. Communicate directly with affected constituents, remember that business must continue, make plans to avoid another crisis immediately.
REFERENCES
Corporate communication, by – Paul A. Argenti
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